晨照農場-晨照溫室品牌優化規劃設計

品牌識別

DESCRIPTION

晨照有著早晨日照的意思,日光溫柔的照射下來,一逢產季,晨照溫室農場的洋香瓜懸掛在瓜藤下,就像是綠色隧道中,藏著許多黃色星球,果型渾圓又可愛。這是返鄉青農陳照委採用離地種植、智慧農業等方式,杜絕病蟲害、集中養分,不論是台灣網紋洋香瓜、日本品種的月露和阿露斯洋香瓜,果肉都細緻、嫩甜,讓人一吃難忘。


品牌識別概念以晨字為圖樣延伸做重複排列成洋香瓜花紋,並與溫室結合成商標,整體呈現出晨照農場的品牌獨特性。品牌優化也以此概念出發做周邊商品的一體化,強化晨照農場身為一間種植洋香瓜的溫室農場的品牌定位。


The concept of brand identity uses the Chinese character “晨” (morning) as a pattern, repeatedly arranged to form a melon’s imagery. This logo visual is combined with the image of greenhouse to create the trademark, showcasing the unique characteristic of ChenZhao Greenhouse Farm. The brand optimization plan also starts from this visual concept, designing an integrated system for merchandise to strengthen the brand positioning of ChenZhao Greenhouse Farm as not only a greenhouse but a farm specializing in cantaloupe cultivation.


SERVICE

品牌識別平面設計
CUSTOMER
晨照農場