建設家園的台語通俗用法稱為起家，此設計取其諧音，將家字台語讀音引申為禽類，對應鳳凰意象，以百禽之首為意，將其融合幾何圖樣及點線結合成「陞」字，象徵陞發國際在空氣污染防治工程、污廢水處理工程等領域裡，品質與美學均為頂尖之最。
The traditional Chinese term for building a home is “起家" (qǐ jiā). The design concept takes the term’s homophone and associates it with bird’s pronunciation in traditional Chinese. The logo then uses the meaning of peacock being the top of birds, integrating the geometric lines and shapes to form the Chinese character “陞,” symbolizing that SUNPHA is the best in terms of quality and aesthetics in the fields of air pollution prevention and control projects, sewage and wastewater treatment projects, etc.