弘昌碾米工廠為一家在台灣經營了超過半個世紀的老字號，在三兄弟接續傳承父業下，使傳統延續下去，品牌得以永續經營。
原繁華茅港尾港曾歷經逆風內海，逐漸淤塞成沃土。在此豐腴土壤上最終耕植出台南16號優質米，成就出由好米釀成精華的茅港清酒。包裝設計以此為發想，以中國風水彩與墨呈現由康熙時期藍色茅港尾港演變成現今的綠色沃田，並在港字加入船圖樣的小巧思，凸顯港口意象。包裝上的燙金點綴，有如從前淤泥蛻變成現今金黃色的稻穗，釀造成美麗清酒。
The once bustling Maogangwei Port endured the effects of the strong adverse wind blowing into the inland sea, gradually silting into a fertile land, where the Tainan No. 16 rice was successfully cultivated and produced the fine Maogang sake. The packaging of Maogang sake draws inspiration from this history, using Chinese watercolor and ink to depict the change from the blue Maogangwei Port during Kangxi era to the present green fertile fields. A boat imagery is added into the character for "port," highlighting the impression of port. The golden embellishments on the packaging symbolize the transformation from muddy sludge to today's golden rice ears, which results in fine Maogang sake.