以「大和黑蜆」闖出一片天的通利水產,為了在台灣推廣黑蜆,提供國內需求市場高品質的有機選擇,且希望透過附加價值的延伸,來解決漁民面臨的問題,因而創立壹顆蜆的品牌。
利用海寶珍品、壹顆蜆及海洋滋味做發想,為壹顆蜆品牌重新設計新商標。品牌標識以蜆、益生菌、閃亮的圖標結合而成,標準字則以海浪、貝殼的概念來設計。包裝四角做立腳以增添立體感,視覺則以海浪和黑蜆圖樣做重複排列,並採局部上光印刷,呈現出閃亮、海水波光粼粼的反射感。
Inspired by the treasures, clams, and the flavors of the ocean, we redesigned the new logo for Tong Li Aquatic Product’s Yi Ke Xian brand. The visual logo combines clams, probiotics, and shiny patterns, and the logotype is designed with the concepts of waves and shells. The packaging is designed with four vertical standing points to enhance a three-dimensional feel, and the visual design features repeated patterns of waves and black clams, with selective glossy printing to create a shimmering, reflective effect of seawater.