〈做乎實在，看得見也嚐得到〉
九蝦行的蝦食品項繁多，
從經典的蝦丸、蝦水餃，
到創新的蝦餅與蝦雪花，
每一款都承載三十年「做乎實在」的手藝與誠信。
在包裝規劃上，我們重新盤整多元品項，
推出一款通用大包裝與兩款小包裝，
以一致的視覺語言，塑造鮮明的品牌辨識度，
讓繁複品項得以清晰歸納，
並將專業與專注的價值感具體展現。
設計上，我們延續「彰化蝦料理代表」的核心精神，
以彰化地圖作為開窗意象，讓消費者透過「彰化」直視產品本身。
這不僅是一個巧思，更是一種設計態度：
將真實與透明融入品牌，讓最純粹的蝦味，看得見、也嚐得到。
Shrimps9, guided by the principle of “Doing things with integrity,” has devoted thirty years to the craft of pure shrimp-making.
This time, we streamlined its diverse product range and introduced universal large and small packages, creating a unified visual identity that enhances brand recognition.The design adopts a window in the shape of Changhua’s map, allowing consumers to see the product directly through “Changhua.”
It symbolizes authenticity and transparency, ensuring that the purest shrimp flavor can be both seen and savored.
